About Frank Food Company
The Frank Food Company was established in 2011 by Neil Robinson, noted for being a vegan footballer in the top flight (Everton FC).
The Revolution of Healthy Snacking
In the thriving industry of health-centric foods, the Frank Food Company emerges as an innovator, setting the stage for a healthier future with the introduction of the Frank Bar. This groundbreaking snack is a testament to the company’s genuine commitment to providing a ‘Free From’ product that does not compromise on taste or substance. The brand’s distinct design bears the mark of a branding specialist and collaborative agency, Robot Food.
The Creation of Frank Bar
The brainchild of Neil Robinson, the former Everton premier league footballer, the Frank Bar is a result of the athlete’s persistent search for a snack that would cater to both his athletic and dietary requirements. When his quest yielded no satisfactory results, Neil took the matter into his own hands and developed the recipe for what is now known as the Frank Bar, a tasty snack for everyone to relish.
Exploring the innovative approach to health-conscious dining, the article on Frank Honest Snacking at The Wallace Restaurant in Lisburn offers a refreshing glimpse into how modern eateries are redefining indulgence with a focus on wellness and transparency.
The Design Philosophy Behind Frank Bar
Robot Food’s Design Director, Martin Widdowfield, has shared that the design is a true reflection of the rich and intense flavor journey that each Frank Bar offers. The brand identity is straightforward, represented by an asterisk after the brand name in a bullet point style, highlighting the numerous benefits of the product. The brand’s typography is consistently portrayed throughout the packaging in a move to simplify the reading experience for consumers. Then, each variant of the product stands out with its distinct ingredient photography.
The Ingredients and Flavors of Frank Bar
Frank Bar is composed of 100% natural ingredients, featuring an array of premium elements such as certified gluten-free oats, succulent dates, luxurious plums, and organic dark chocolate. Its recipe is a result of extensive development, culminating in a superior tasting snack. The texture is akin to a cakey fudge, accompanied by a rich flavor that can be savored in five enticing options:
- Double Chocolate;
- Strawberry & Chocolate;
- Blueberry & Chocolate;
- Oat & Chocolate;
- Orange & Chocolate.
The Vision of Frank Food Company
Richard Wilson, MD at the Frank Food Company, expressed the company’s aim to change the perception of the health food market, which is often seen as monotonous and unfulfilling. He emphasized the importance of giving consumers what they want: a tasty, natural snack bar that also satiates their hunger. The Frank Bar, devoid of any gimmicks, has been recognized for its exceptional qualities, like unique ingredients, superior taste, low-calorie content, high fiber, significant protein source, and “Energy Smart” accreditation.
Brief on Robot Food
Robot Food is a Leeds-based branding and packaging-focused design agency. The creative duo, Simon Forster and Mike Shaw, founded it back in January 2009, building upon a 15-year-long friendship that started at Art College.
The Unique Selling Points of Frank Bar
Frank Bar’s unique selling points lie in its nutritional profile, the genuine ‘Free From’ qualities, and its exclusive recipe. It has some of the lowest calorie counts in the industry and is a good source of fiber and protein. The Frank Bar is free from any artificial substances and accredited as being ‘Energy Smart’, making it a smart choice for health-conscious consumers.
The Impact of Frank Bar on the Healthy Snack Market
The introduction of Frank Bar has stimulated a shift in the health food market by demonstrating that natural, healthy snacks do not have to be bland or unfulfilling. Consumers can rely on the wholesome ingredients and ethical practices behind Frank Bar, knowing that each bite contributes to their overall well-being.
Conclusion
Frank Honest Snacking is changing the health food game by offering snacks that are both tasty and good for you. The Frank Bar was created by an athlete who needed a snack that was both healthy and satisfying. It stands out because it uses high-quality ingredients, is good for you in many ways, and tastes great. It’s ideal for anyone who wants a snack that’s both delicious and won’t derail their health goals, making it a great option for active people or anyone looking for a healthier snack choice.
